Instant Development
Advanced chemistry enables photos to develop in 90 seconds

Fujifilm Technology
Discover the world of instant photography with advanced technology from Fujifilm. Create memorable moments and share joy instantly.
Instax is Fujifilm’s brand of instant cameras and film. The first Instax Mini camera (Mini 10) and Mini film launched in November 1998; Wide followed in 1999 and the Square format in 2017.
Prints appear right after the shot – every photo is a one-of-a-kind keepsake to hold or to give.
The secret behind amazing photos Discover the unique technology inside every Instax film. From capturing to automatic development, everything is designed to create perfect moments.
Advanced chemistry enables photos to develop in 90 seconds
Automatic exposure adjustment for optimal photo quality
Specialized film layers ensure rich, true-to-life colors
Brand Philosophy
“We don’t just take photos, we give moments”
Instax isn’t just about taking photos. It’s about creating generous moments, bringing people together through the joy of sharing.
Pick the format that matches your camera
Credit-card size, perfect for every day
A neat square format, the creators’ choice
Twice as wide as Mini – room for everyone
Instax Mini 12 (2023) uses Instax Mini film and is an easy-to-use camera for beginners.
Discover the advanced engineering behind every instant photo. From precision optics to revolutionary film chemistry.

Discover the joy of instant photography and create memories that last forever.
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