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Etsuko

Etsuko

Happy Baby – Healthy Skin

Every child is born carrying a unique world within – with their own personality, emotions, and rhythm. Etsuko was created to cherish that individuality – like a gentle embrace, protecting your child’s skin every day while quietly honoring their desire to be themselves

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Brand Story

“Etsuko” means “Happy Baby” in Japanese.

The brand was created with the mission to accompany mothers in bringing natural happiness to their children every day. Each product combines the essence of 9 precious Japanese herbs with a safe – antibacterial – and gentle formula for sensitive skin, helping babies fully enjoy playful, creative bath time and grow into truly “happy babies”.

Brand Philosophy

  • Respect the uniqueness of each baby
  • Protect delicate skin gently
  • Bring joy to every bath time moment

Natural Ingredients from Japan

Etsuko brings a care formula from 9 precious Japanese herbs, along with natural moisturizing and restorative ingredients, creating a gentle protective layer for children’s delicate skin.

Outstanding Features

  • Gentle products for baby’s skin
  • No harsh soap
  • No eye irritation
  • Suitable for daily use

ETSUKO PRODUCTS

Japanese Melon Fragrance

Representative: Foxi the Fox
Cool & refreshing scent

Japanese Fuji Apple

Representative: Hedi the Hedgehog
Sweet and fresh scent

Japanese Yuzu Citrus

Representative: Owli the Owl
Refreshing and delicate scent

Japanese Peach Mono

Representative: Rakki the Racoon
Sweet and warm scent

Care Philosophy

Each fragrance is an emotional shade – a way for children to express what they like, and choose the world they belong to. With Etsuko, each bath is not just about cleaning – but a way for children to connect with themselves, in the most natural and gentle way.

Our Commitment

  • Strict quality inspection
  • Understand and respect each baby
  • Natural ingredients from Japan

Care for Your Baby with Etsuko

So that every bath time moment becomes a joy, every skin is gently protected, and every baby is free to express themselves in their own unique way.

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Contact IMV about Etsuko

Need product advice, distribution partnership or orders? The IMV team is ready to help.

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Head Office

IMV Building, 87 Hoang Van Thai St.,
Tan Phu Ward, District 7, Ho Chi Minh City,
Vietnam

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